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A New Standard

Publsh
Publsh

Business Development

A Next Generation consulting group that sets a new standard for the video game publishing industry. We offer business development, product strategy and marketing solutions to enable developers and investors to achieve commercial success.

Product Strategy

Market Solutions

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The gaming landscape is in a constant state of evolution, marked by continuous shifts and advancements. As we enter a new era, the need for a next-generation publisher has never been more crucial. PUBLSH prioritizes that our investments consist of industry knowledge, strategic collaboration, dedicated support, and insightful vision over just seeking capital. By emphasizing these invaluable assets, we position ourselves to drive the gaming industry forward and generate profitability for our partners.

PUBLSH is committed to being data-informed, data-driven, and data-inspired. We translate intelligence into actionable insights, providing confidence for decisions that align with market needs ahead of trends, while creating an emotional connection with consumers. Our focus is on delivering solutions that ensure predictable outcomes, enabling all stakeholders to move forward with confidence at any stage of the product cycle.

INPUT

A.U.D.I.E.N.C.E.S.

Product Evaluation

Product Strategy

OUTPUT

GTM + Brand Strategy

Tactical Mix / Execution

Media / Performance Marketing

INTELLIGENCELIGENCEINTELGENCEINTELLIGENCE

LeadershipLeadershipLeadershipLeadershipLeadershipLeadership

LeadershipLeadershipLeadershipLeadershipLeadershipLeadership

Our founders bring together a collective 80+ years of invaluable experience in the video game industry. With their time as part of Team Petrol, they worked on countless titles and had the privilege of supporting over 300+ Publishers and 500+ Developers. The team now brings our invaluable experience over to PUBLSH and intend to support the industry in new ways. Our deep games industry knowledge extends to identifying market fit for product experiences, aligning them with business objectives, and achieving predictable outcomes. This collaborative approach has consistently driven innovation and excellence, cementing our reputation as leaders in the gaming sector.

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Founder & Chief Executive Officer

BenGranados

BEN GRANADOS is a family first executive who has spent his entire 29 year career in the video game industry. He has successfully co-founded, operated and exited Petrol Advertising after 21 highly successful and profitable years. Petrol has been an industry staple and best in class agency for over two decades.

He led the operations, business development, accounting and strategy teams. He has a genuine love and deep passion for video games, the business and the future of the industry. He has helped strategically launch well over 1,000 games finding common ground between business, development, and marketing.

As the CEO of PUBLSH, he is dedicated to supporting investors, publishers, developers and marketing teams. He aims to help businesses achieve commercial success and help their products find market fit. He will guide and support mitigating risk and achieving more predictable outcomes for his partnerships by leveraging his industry leadership and vision.

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Co-Founder & Chief Operating Officer

WendyHsu

WENDY HSU has over 20 years of experience in the games, Esports, consumer goods, and entertainment industries, where she has managed over 300+ game marketing campaigns, from new IP launches to billion-dollar franchises. As the VP of Business Development at PETROL Advertising, she has developed new multi-million dollar revenue streams and services for the company. She enjoys deploying innovative marketing solutions to help consumer brands successfully launch into the gaming space. She has worked with every major gamer Publisher to launch campaigns for some of gaming's most recognizable franchises, including Call of Duty, Destiny, PUBG, and Street Fighter.

Wendy is also an Entrepreneur and owns several Sanrio stores located throughout California, while promoting Sanrio's values of friendship, kindness, and the Small Gift, Big Smile" philosophy. She is passionate about bridging the gap between gaming and lifestyle brands, and creating memorable experiences for fans and consumers of all ages. Wendy also was recognized by the Greater Irvine Chamber of Commerce as a 40 Under 40 recipient.

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Co-Founder & Chief Strategy Officer

SamClarke

SAM CLARKE is the Chief Strategy Officer at PUBLSH.

With over 20+ years of industry experience, he has played a pivotal role in collaborating with and contributing to the success of numerous billion-dollar companies, franchises, products, publishers, and development studios worldwide.

As a motivated and confident leader, Sam excels in balancing creative and strategic savvy. Sam remains at the forefront of new media, trends, and technologies that equate to a meaningful impact to business objectives. He excels in building trusting relationships with investment firms / venture capitalists, developers, publishers and partners around the world.

Sam has turned his passion for games into a flourishing career and specializes in the entertainment sectors of gaming, technology, hardware, blockchain, and web3. His vast product knowledge coupled with a hands on approach have been instrumental in supporting partners in fulfilling their ambitions, white ensuring the focus remains on operating a for profit business.

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Vice President - Publishing

TashaKim

TASHA KIM is the VP of Business Development at PUBLSH. With over a decade of experience in gaming, business development, and strategic partnerships, she's passionate about building meaningful relationships, launching new ventures, and crafting deals that drive real impact in the industry.

As a lifelong gamer, her love for the industry isn't just professional—it's personal. She's dedicated to helping developers, publishers, and partners turn their visions into reality while keeping an eye on long-term growth and sustainability.

As a human, Tasha loves to spend time in nature with her family and is passionate about building a better world for future generations.

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ExpertiseExpertiseExpertiseExpertiseExpertiseExpertise

PUBLSH takes pride in alleviating challenges by providing reassurance throughout the journey of bringing a product to life and to market, with the shared goal of achieving commercial success. We recognize that the industry continues to present uncertainties and unknown factors. This dynamic will continue to challenge VC investors, developers, publishers, and marketers globally, now and in the future.

Solutions

Solutions

Solutions

Business Development/ Consultancy
Business Development/ Consultancy

  • Discovery
  • Market Trends / Tech
  • Forecasting
  • Intel / Insight
  • VC Matchmaking
  • Dedicated Support
  • Predictable Outcomes
  • Partner Relationships

Product Evaluation
Product Evaluation

Developer

  • Concept Assessment
  • Game Experience Review
  • Community Building

Publisher

  • Market Research
  • Mock Review
  • Quant / Qual
  • Define Target Audience

Venture Capitalists

  • Team Evaluation
  • Market Fit
  • Scalability
  • Unique Value Prop
  • Financial Projections

Product Strategy
Product Strategy

  • Market Analysis
  • Concept Development
  • Product Planning
  • Monetization Strategy
  • Product Brief

Mvp / Greenlight
Mvp / Greenlight

  • Developer Onboarding
  • POC Guidance / Supervision
  • Playtesting

Mvp / Greenlight
Marketing Support / PUBLSH + Petrol

  • Brand Strategy / Development
  • BIG Idea / Campaign Theme
  • Go To Market Roadmap
  • Media Buying / Planning
  • Tactical Execution

Solutions

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New Era

A new era demands a new mindset—one that embraces the collective power of a team over the singular focus of individual efforts. As the saying goes, "There is no 'I' in team." This mantra is especially relevant in video game publishing, where the fusion of creativity, technical skills, and market insight is essential. It is the people who drive innovation, the knowledge they bring, and the passion they infuse into their work that truly elevate a product. Collaborative efforts, where ideas are freely exchanged and expertise is leveraged, lead to more innovative and successful outcomes.

As we move forward, let us champion a new standard that places collaboration, expertise, and a shared vision at the forefront of our efforts. Let’s create an industry where every voice is heard, every skill is valued, and every contribution is recognized as part of a larger, cohesive effort to achieve excellence.

PUBLSH aims to drive meaningful change in the games industry and formulate how to support our partners’ ambitions, now and in future.

We look forward to doing great things with youContact Us